How Revenue Performance Management gets Sales and Marketing on the same page
Getting on the same page will increase revenue According to marketing automation solution providers like Eloqua and Marketo, Revenue Performance Management (RPM) gets everyone on the same page so that...
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Understanding Marketing Automation [INFOGRAPHIC]
Last week I shared a great video from Eloqua illustrating how Revenue Performance Management (RPM) can get your sales and marketing teams on the same page and working together to increase revenues. One...
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How To Win At B2B Content Marketing
Content marketing is critically important for any company that wants to maintain leadership or position for growth, whether by increasing existing market share or by capturing new markets. B2B...
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53% of B2B companies using social media are not using it to generate demand...
Since 2008, social media marketing has transformed everything we used to know about creating awareness and generating leads. Gone are the days of “push” marketing. Today it is all about “pull” or...
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How to Create a Simple B2B Content Strategy
Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications. But the mother of...
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5 Reasons to Use Video in B2B Marketing [Infographic]
It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that thing that was always left to the last minute – the one...
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